The "sleep code" hidden in the capsule
The rise of natural Chinese herbal medicine sleep capsules is not only an iteration of product form.........
Release time：
2025-07-23
Source：
The rise of natural Chinese herbal medicine sleep capsules is not only an iteration of product form, but also an innovation in the concept of sleep health.
According to the "2024 Chinese Residents' Sleep Health White Paper" released by the China Sleep Research Society, as many as 64% of residents in my country said that their sleep quality was poor, and 59% of residents suffered from insomnia.This phenomenon not only affects people's quality of life, but also triggers a surge in demand for sleep-related products and services, directly giving rise to a sleep economy market that will reach 495.58 billion yuan in 2023. According to relevant forecasts, by 2030, the market size will exceed one trillion yuan, showing huge development potential and market opportunities.
In this context, although traditional melatonin products still dominate the market, their long-term use may lead to dependence and tolerance problems, posing potential health risks to users.Therefore, more and more consumers are beginning to pay attention to sleep aids based on natural ingredients. These solutions, with Chinese medicinal materials such as Ziziphus jujuba seeds and Schisandra chinensis as the core, are gradually gaining popularity, with an average annual compound growth rate of 23%, becoming the fastest growing segment in the market. Especially in areas with a deep Chinese medicine culture such as Xi'an, consumers' acceptance of medicine and food products is significantly higher than the national average, with a gap of 37%.This phenomenon creates strategic opportunities for local brands to compete differently, enabling them to better meet the needs of local consumers.This not only reflects the profound heritage of traditional Chinese medicine culture, but also brings new development directions and possibilities to the future sleep economy market.
In this case, products that combine traditional Chinese medicine wisdom with modern science and technology are expected to stand out from the competition and become a new choice for consumers.
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